Look up Anti in the dictionary and you’ll find: “against, opposed to, opposite of, instead of.” Essentially, it means an alternative.
Go back to Egyptian times, however, and ANTI was a God. He was known as the ferrymen: he also gained the title Nemty, meaning one who travels, or the wanderer.
For us, ANTI is one who transports entities from A to B and beyond toward all-new, unknown destinations. We push our clients to whole new places, helping them reach the heights and find the solutions they never thought could exist.
The dot is stands for Iceland. We want to channel the spirit of a country that is rebuilding democracy from the ground up; that is for the people not opposed to the people; that is championing uncompromising female anarchist, poet, and activist politicians; that is sending its exploitative bankers to jail where they belong; and, most importantly, is replacing old models with a new system based on matriarchy and equality.
The letter A stands for the liberation of the human mind from the dominion of religion; the liberation of the human body from the dominion of property; and the liberation from the shackles and restraint of government.
But the A (G) also nods to the Freemasons: the fraternal secret society built on brotherly love (tolerance, respect and kindness towards others) and making the world a better place. But we want to replace the existing patriarchy with a radical matriarchy: because the Earth is our number one client and it’s HER that we need to protect and support. The sisterhood begins here.